For my Creative Media Sectors Assignment I have been asked to research the different types of Media Industries from Television to Radio to Photography and Advertising and Marketing. For my first task I have to research the structure, size and shape of each of them in detail and cover them in references and illustrated examples.
Task One:
Describe the structure of the Creative Media Sectors with detail – Include references and illustrated examples:
Using the internet carry out research into the following sectors
Ø Television
Ø Radio
Ø Publishing
Ø Film
Ø Interactive media
Ø Computer games
Ø Photography Photo imaging
Ø Advertising and marketing
Ø Animation
- In your research find information about the size, shape and structure of each sector
- Using text and images produce a section on your blog explaining each of the creative media industries
Television Industry:
The television industry is made from moving images and produces sound. Over the year's the television has become much more efficient as they have produced colour televisions than just Black and White. (Wikipedia. (2015). Television, Available: http://en.m.wikipedia.org/wiki/Television. Last Accessed: 15/1/15 ). As the television industry is one of the largest companies it is worth around £259,000 alongside three other of the largest media industries for example; Radio, Photography and Film. The reason why the television industry is worth that much is because with you having to pay a television tax and also with all the job roles that go into running the television industry such as; directing, producing, managing and make-up designing. (BBC. (2015). Record high for the uks creative industries. Available: http://www.bbc.co.uk/news/entertainment-arts-30799680. Last accessed 15/1/15.) In the United Kingdom UK
Radio Industry:
In the radio industry they use broadcasting studios to connect with their target audiences. They use the broadcasting studios to speak about many different subjects such as sport, the news because they know people like listening to them type of stations and also with the music studios such as; Capital FM and Heart. However the radio industry has a more easier and healthier way to connecting with their target audiences. Why I say this is because for example when it comes to watching the television it can eventually damage your eye sight if you where to watch it every minute of the day or even sitting closer to the television especially the younger people from 12-. With the radio industry being one of the largest industries in media alongside the Television, photography and film it is worth £259,000. This is because people tend to look closer in them industries as they are much more popular than others such as Advertising and Marketing and animation which aren’t as popular. (BBC. (2015). Record high for the uks creative industries. Available: http://www.bbc.co.uk/news/entertainment-arts-30799680. Last accessed 15/1/15 .) Also when it comes to the employment in the radio industry they don’t employ as much people than in the various bigger industries such as television because they isn’t as much jobs. They employ around 17,700 which are spreaded around each job role in the industry. For example: Editor, Broadcaster. (CI UK 15/1/15 . )
Publishing Industry:
The publishing industry is simply receiving novels from many writers and turning them into books which they will eventually sell in stores. In the 
Film Industry:
In the filming industry it is all about pre and pro production. From pre production it is all the panning and development that will go into the film your wanting to achieve and pro production is the final project which you will then send it off into the cinemas and then in shop where the film will be sold. In filming they can be more then one genre (different kinds of films.) For example fast and Furious is an action movie which is different to Star Wars which is more of a Sicence-Ficton film. In the United Kingdom 15/1/15 .)The filming industry employs around 20,050 people, which is divided into many different film job roles, for example from a director to a producer and a costume designer. (CI UK 15/1/15 .)
Interactive Media:
The Interactive Media industry is all to do with the different types of social networking sites that lets you to interactive with people for example your friends and strangers and social working sites such as Face book and Twitter. In the United Kingdom University of Westminster 15/1/15 . In the interactive media they employ around 53,000 employees with electronic games and also off-line multimedia. This is from 9,400 and 9,800 people also. (Interactive media designer Available: http://www.Inputyouth.co.uk)
Computer Games:
The computer gaming industry designs and creates well known gaming consoles and console games. During the process if they where to create a game for example instead of taking plagiarised SFX (Sound Effects) they would create their own even its from cardboard. The industries worth as much as £1.72billion in the
Photography Photo Imaging:
The photography and photo imaging industry take non moving images using very expensive and professional equipment such as a photography camera and profession imaging software’s. For example photo shot to make the photo much more appealing then it original image. The photography photo imaging industry is worth £259,000 making it one of the biggest media industries in media along side Television, Radio and Film. The industry is lacteally worth that much because different people setting up their own photography job and also people getting involve in doing their own work in photography that they actually want to be a professional photographer when they grow up for example teenagers/young adults. (BBC. (2015). Record high for the uks creative industries. Available: http://www.bbc.co.uk/news/entertainment-arts-30799680. Last accessed 
Advertising and Marketing:
As it says in its name Advertising and marketing is a industry that markets and advertises different product etc. on the other media sector for example photography, television and radio to try get people to buy it. For a example if they where to advertise a L’Oreal product it would capture the eyes of women because on the advert they use a female washing herself in it and also with the women being in her early 20s or 30s it will also be targeted at that age type then a female over the age of 60. Also to get more attention they would use slogans and advertisement that will prove that the product works. The advertisement and marketing industry is worth £482,000 which makes the largest industry out of the media sectors. Why the industry is worth so much is because each of the job roles have a big part in coming up with ideas that what the advertisement should be and also how they can market. (Record high for the uks creative industries Available: http://www.bbc.co.uk/news/entertainment-arts-30799680. Last accessed: 15/1/15 . Finally with the employment rate in the advertising and marketing industry they employ around 94,000 people which is spreaded into different advertising and marketing job roles such as; A advertising Media Planner.
Animation industry
The animation industry uses modelling clay, paper or stop motion images to create classic animations such as Wallace and Grommet and Toy Story Squeal Within the pre production process it could take up to 2 years to be complete because when it comes to moving the animations they take a photo then have to move the animation a little bit on to capture another shot and also they have to keep changing the characters emotions on their faces. For the estimate rate of which the animation industry is worth it is worth around £200bm. I gathered this information at (Richard Wray. (2010). UK United Kingdoms UK 15/1/15 .)
Task Two and Three
Using the internet carry out research into the creative media sectors
- In your research find information on the skills and qualifications, transferable skills and methods of recruitment when applying for jobs in the Creative Media Industries for each of the creative media sectors.
For my task three I have chosen a specific job role that I have researched and giver a brief explanation in what you need to become in the individual media sectors and also methods of recruitment in applying for a particular media job.
Television Industry:
Skills and Qualifications:
If you are looking for a job in the television industry you need many skills you will need. For Example:
- Excellent communication skills with the people you are working with.
- Understand the different from multi/single camera shooting.
- Pay attention to detail
- Make sure you have budgeting and financial skills.
- Understand all of the production and post production processes.
- Show you diplomacy and sensitivity when you are working with writer, producers, actor and even crew members.
- Be able to motivate teams and crew member - Be able to be a good team leader.
When applying for a specific job in the television industry you don’t really need any specific qualification. However you would need a degree either in media, drama or another specialist subject that would most probably give you a good grounding in the job.
Creative Skillset. (n/a). Director (TV) . Available: http://creativeskillset.org/creative_industries/tv/job_roles/294_director_tv. Last accessed 5th may 2015.
Transferable Skills:
Method of recruitment:
The best way to sign up for a job in the television industry is if you have good or brilliant qualifications or even a degree the employer would be happy to give you a job. You can also get a job in the industry through websites.
Creative Skillset. (n/a). ways into the TV industry. Available: http://creativeskillset.org/creative_industries/tv/ways_into_the_industry. Last accessed 5th may 2015.
Radio Industry:
Skills and Qualifications:
If you are looking for a certain job such as my chosen on for my task three (broadcasting assistant) in the radio industry you will need several skills. The skill you need would be for example:
- Have strong organisational skills.
- Have immediate attention to detail.
- Have good problem solving skills.
- Confidence.
- Be able to work even though you’re under pressure.
- Be able to react quickly – Reach tight deadlines.
- Be able to be self motivated with the ability to work independently.
- Be able to motivate a team.
For the radio industry you don’t practically need a degree in this type of job role, although if you do have a degree they won’t really expect it to be related to media. In fact it is a fact that photographer are more graduates or postgraduates.
Transferable Skills:
Creative Skillset. (n/a). Radio Broadcast Assistant. Available: http://creativeskillset.org/creative_industries/radio/job_roles/269_radio_broadcast_assistant. Last accessed 5th may 2015.
Methods of recruitment:
There is many training you will need to become a member in the radio industry which is the ups side of it but the down side is that they might not be able to guarantee you a job straight away. Creative Skillset. (n/a). ways into the radio industry. Available: http://creativeskillset.org/creative_industries/radio/ways_into_the_industry. Last accessed 5th may 2015.
Photography photo imaging Industry:
Skills and qualifications:
If you are looking for a certain job in the publishing industry you will need several skills. The skill you need would be for example:
- Take a precise approach to image and data recording.
- Have excellent technical with photo imaging.
- Have great communicational sills in working with a wide range of photography professionals.
- Appreciate the importance of you photography work.
- Capture images that have maximum depth of
If want to get into my chosen job role (Forensic Photographer) the best way is too start of being a crime scene investigator (CSI) or (SOCO) Scene of crime officer. For the qualification you’ll need goods passes at GCSE or even a standard grade, including the mains English, mathematics and Science. Also you will need an A-Level or higher in an other science subject for example, Biology etc.
Transferable Skills:
Methods of recruitment:
If you are looking for a certain job role in the photography industry they can’t exactly guarantee you a job. All the industry can do for you can offer you advice on the different option you may have that could help you increase your chances.
Filming Industry:
Skills and qualifications:
If you are looking for a job in the media industry of film making for example your wanting to be a director you will need various skills.
The types of skills you will need are for example:
- Have a deep and passionate interest in filmmaking.
- Inspire and motivate all individuals involved.
- Have great and brilliant self belief.
- Be able to work for long hours.
- Have an understanding in hoe the film industry work from the technical and creative points.
- Have unbelievable commitment.
If you want to be apart of the filming industry and wanting to become my chosen job role for this unit and media sector which is a film director you don’t need a formal qualification. However they is a numerous of training and reference books on directing, also with studying art and craft of directing is important.
Transferable Skills:
Methods of recruitment:
Interactive Media Industry:
Skills and qualifications:
I used the industry job role called Interactive Media Designer to help me carry of the information I needed for my task three. If you want a job in this media sector you will need several skills for example:
- Be able to use the industry standard and specialised graphics and multimedia software packages.
- Be able to produce separate visuals for each web page.
- Be able to specify how the pages shout interact with their audiences and also with each other.
- Be able to design hypertext links and animate menus etc.
- Finally also be able to produce specifics such as online learning materials, off-line multimedia sources such as DVD’s and CD’s and be able to produce web pages.
For the qualifications you need a numerous of them such as a A-C in several subjects from Science and English to Applied ICT, Art and Design and lastly a national diploma in subjects such as E-Business IT practitioners (Software development) and also Art and Design (Interactive media).
Transferable Skills:
Methods of recruitment:
Like the other industries if you want to find a job in the filming industry they can’t seem to guarantee you a specific job in the industry straight away. As they can only give you advice on chances you can be given.
Creative Skillset. (n/a). ways into the film industry. Available: http://creativeskillset.org/creative_industries/film/ways_into_the_industry. Last accessed 08/05/15.
Computer games Industry:
Skills and qualifications
- Have programming skills for example in at least ‘scripting’ alone.
- Have great story telling and narrative development skills.
- Be able to accept harsh or good constructive feedback on your work you have produced,
- Be imaginative and creative in making computer games.
- Be able to work with many people in teams.
- Confidence.
For my chosen Computer game job role for my unit 3 you don’t really need a specific qualification to be a game designer. In the games design job role most of the employees are mostly graduates or post graduates.
Transferable Skills:
Methods of recruitment:
Publishing Industry:
Skills and qualifications:
- Be very creative.
- Understand the ins and outs of the magazine industry.
- Have great IT skills.
- Be able to have the ability to working in teams.
- Don’t be ashamed to share your ideas clearly.
- Have the ability to work to tight deadlines and also within budget.
- Confident to present ideas.
- Have amazing time management skills
- Organisation skills.
For the qualification for my chosen job role for my unit three to be a publisher you need to have a degree that usually consists of 5 GCSE’s, A-C levels including the main qualification of English and Science. Also to end it off you will need to have at least 3 A-Levels on top of that. However the industry may also include a foundation course in art and design and may even accept the strength of a portfolio.
Transferable skills:
Methods of recruitment:
Advertising and Marketing Industry:
Skills and qualification:
- Good Organisational skills and also time management skills.
- Be confident.
- Good communicational skills.
- Willing to work long and restful hours even when you are under pressure.
- Great presentation skills.
- Good written and spoken skills.
- Be able to work in a professional manner.
For the qualification for my chosen job role for my unit three to be account executive you’ll need to have a degree as some graduates enter the industry with one. Also some employees may want more closely related to the industry such as: psychology or communication and even Media Studies.
Transferable skills:
Methods of recruitment:
Animation Industry:
Skills and qualification:
- Have strong acting and timing skills
- Be able to work in teams.
- Be able to work even without a supervisor or without following a design brief.
- Brilliant communication skills.
- Be able to take direction and accept constructive feedback from other employees etc.
- Have a good understanding of character development and storytelling.
Finding a job in stop motion animation you’ll need certain qualifications. However, if you are wanting to be a stop motion animator its best if you had a degree to help you along; from subject such as; sculpturing, graphics, illustrations and other related subject etc.
Transferable Skills:
Methods of recruitment:
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